gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n. (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

（为引人注意或诱人购买而搞的）花招，把戏，噱头
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
1. a promotional/publicity/sales gimmick
  以推销 / 宣传 / 销售为目的的花招

noun

any clever maneuver
1. he would stoop to any device to win a point
2. it was a great sales gimmick
3. a cheap promotions gimmick for greedy businessmen
Synonym:devicetwist
something unspecified whose name is either forgotten or not known
1. she eased the ball-shaped doodad back into its socket
2. there may be some great new gizmo around the corner that you will want to use
Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
a drawback or difficulty that is not readily evident
1. it sounds good but what's the catch?
Synonym:catch

Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。
The lettuce factory is no marketing gimmick by Toshiba, however.
然而，这个生菜工厂并非东芝公司的炒作行为。
Stella: So you think he had some gimmick?
史黛拉：所以你认为他有什麽秘密装置？
He dismissed the event as just a publicity gimmick.
他不理会这件事，只当它是一种宣传手法。
They give away free gifts as a marketing gimmick.
他们免费分发礼物，作为一种营销手段。
The exhibition is informative, up to date, and mercifully free of gimmicks.
这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。
It is just a public relations gimmick
这只不过是一种公关伎俩。
Look for a marketable gimmick.
寻找销售噱头。
It's an interesting gimmick.
它是一个有趣的噱头。
I hope you're enjoying the hard times Barack Obama has brought with his hope and change gimmick.
但愿你能悦纳和享受这个困难时期新总统的花招，所谓希望和改革的政策。